Do you have a Purpose?

 

 

Do you have a Purpose?

 

It is the start of a new year and it also is a start to a brand new fresh start to an exciting year for business. There are no new magic bullets that will increase your profits and profitability. However it is time to get back to the basics of directing your company. The basics are the same as it has always been in the past and there must be a purpose to the company that will maneuver the company towards unbelievable evolution with customer satisfaction, sales, and completed transactions.

 

The time to recalculate the purpose is now. The time for action is now. The time for success is today. Once the purpose is clearly defined a plan to arrive can be set in place building a strong solid foundation that will enable the company to have limitless success.

 

One strategy is to elevate your rates. To do this you must understand your overhead costs and to have the proper billing rates to meet your purpose and goals. Many companies do not charge what they should to cover every cost that occurs in every business environment. This happens when there is a fear that the customers will not like the rate and will refuse to pay the rate that is necessary to run a profitable business. I am not opposed to raising rates and see this as a viable valuable resource to reach the profitability of a company. Raising rates are only a portion of what needs accomplished and must be accompanied by other actions.

 

Where raising rates becomes sticky is when it is preceded by a history. It is time to check the history of your company’s purpose. When rates are raised time after time and the same history or results are accumulated it is time to look at a different issue within the company. Things to check are; is the overhead that is computed the actual overhead? If so why is the overhead so high? Is spending in check? If not get it in check. Is the organization running as smoothly as possible? Is there a strategy to reach the lofty goals of the company? If not it is time get one. Raising rates while the company is not functioning properly is a moot point and financial stability cannot be reached.

 

Albert Einstein defined insanity as repeating the same motions over and over expecting different results. Until the organization becomes infallible and corrects the pieces and parts that are malfunctioning expect the same results.

 

With a purpose the company now has a direction to head and reach. Now to decide what you are willing to do in order to maintain that purpose and to reach the goal. One area to build a stronger foundation is to discover training that works. It is difficult to discover training that will have staying power until you have a purpose and goal. This will mean that you must stand behind the purpose by having knowledge of the training and having the ability to help teach and educate your staff. You lead by setting an example. Knowing and understanding your strategy will help guide your staff to a better understanding of why you do the things that you do ,how you do the things that you do and finally what are the things that you do. Become the expert. Show by example what you are willing to do in order to become successful.

 

With a purpose you must commit to that purpose. This will mean that decisions must be made that are tough to make. These decisions may touch highly sensitive and personal areas and may mean a course of action that hurts mentally in order to make the physical attributes of the company stronger. Devise a marketing strategy that supports your sales strategy. Frequently marketing and sales strategies struggle with one another verses a walk down the sidewalk hand in hand. Create an identity of why you do what you do, what you are, and who you are.

 

Decisions concerning goals for the staff and the company must coincide with one another. Then a strategy that corresponds with the goals is necessary to reach the goals. This is where everyone within the company has direction and a purpose that will help guide the company into an exciting successful year.

 

Frequently companies desire and state goals with little to no commitment towards a direction or a plan to get there. Deciding to make a statement where you want to be with no action that accompanies the statement will appear as a dream or nightmare. Master the direction you want to travel and then make a commitment to arrive. When you want to make a left turn companies without direction make 3 right hand turns to go left. It is time to grab the bull by the horns and understand the direction you want to travel. When you do not know the direction it is impossible for the staff to understand what direction they must travel. Leave no ambiguity to the direction and arrive at that destination safely.

 

Starting today with the brand new year choose a direction that gives you the best opportunity to arrive at Point B while starting at Point A. Use the strategies that have always been available to you and implement them into your daily activities. Surround yourself with people that have the same vision and purpose as you .When everyone is striving and traveling in the same direction it is easier to accomplish fantastic results. What is your purpose to achieve positive results?

 

 

 

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