Improper sales techniques

 

Improper sales techniques

 

Recently I was asked some questions and to do a favor. The favor can you help me? The question was have you ever had to come face to face with a very unethical person selling in the trade services. This is concerning a sales person that is preying on people that do not have the mental capacity to make decisions or unable to understand the complete transaction. The practice of selling to quickly without all the pros and cons to the buying facilitation.

 

This happens quite frequently in the service trades. The main cause is a direct result of the sales person not possessing the proper ability and knowledge to perform their duties.  This person lacks the understanding of the cause and effect of the issue at hand. What is understood is the urgency, ability, and availability of the customer and their budget to complete the tasks at hand. A whatever it takes  to get the money mentality in order to get the most money out of that customer is fully understood. The sales person will not and cannot comprehend the long term harm that is created without the goodwill existing. Ethics and integrity is missing.

 

All companies are in business to make a profit and sometimes the size of the profit can intensify the lack of integrity and ethics in the person that is selling for the company. This does not mean the company is standing behind the method o this sales person.

 

Some examples would be;

Customer that does not speak and understand English well however they need items taken care of and the sales person  will pad and overcharge on  the bill due to the customer not understanding the legitimate costs involved in order to make a better commission.

 

Elderly couple or an elderly person that is alone and  is confused (disease or old age) and unable to follow the solution and is easily manipulated to spend more than they should on both the solution and price.

 

Painting a picture of the worst case scenario that portrays disaster when they choose to do a repair verse replacement?

 

Charging for a complete job and then only doing minor repairs that are not what is promised.

 

The sales person pushes the customer too hard the customer threatens to call the police in order to remove the sale person from their home.

 

Perpetuating a mistruth in order to convince a customer to take action when that action should have been taken or not. Will the end justify the means?

 

This type of person will need dismissed from your company immediately. The harm caused to your reputation cannot be measured due to the effects that take place over a long time period. This person typically can use words to his or her advantage and is convincing until discovered for what he or she is. Be careful of this person as they will run an end around management to divide and conquer. Promises will not be met nor honored as this person does not have honor.

 

It is time for this type person to be removed from our industry and from harming the public. This person is easy to pick out due to bragging about delivering large numbers yet burning bridges to the places he or she has worked. There will be a long list of employment. A simple question to ask previous employers is; would you re-hire this person and the response mostly stated is a loud NO. It is highly difficult to increase ethics and integrity in a person that does not think they have an issue with ethics. At the end of the day the means to an end will matter and your reputation controls your destiny and future.

 

Improper sales techniques and unethical behavior do walk hand in hand.

 

 

 

 

Advertisement