Top Companies Overcharging BAH HUMBUG
Posted by practicebetterbusiness
Top Companies Overcharging BAH HUMBUG
Where to start? What is worse a company charging less than they should or a company that is searching what the market will bear? The company searching what the market will bear builds and brings your industry up. When exactly is overcharging and how would you define overcharging?
Merriman Webster defines overcharging as:
1: to charge too much or too fully
2: to fill too full
What is not defined is who gets to say what overcharging is. What is too much and what is too full? If a business owner defines overcharging as someone that charges more than he or she does then what about the next company that charges even less than the average? What about the low balling company that charges just above their costs? Who gets to define the definition?
To a buyer any amount he or she pays is way too much. I know I do not want to pay too much however I pay what I must to get the value I deserve. The buyer deserves the best. If given a choice the buyer will decide to pay as little as he or she can to get a job complete. There are very few companies that will tell a buyer to pay what he or she wants. The reason is the buyer seldom understands the full scope of the cost to do business.
People who own businesses do not understand another companies cost of doing business. They may understand theirs however each company has different costs to maintain and give the quality of service the buyer expects Again this leads back to who gets the opportunity to set the standard or what the market will bear?.
I have met business owners that are charging the lowest amount and not following up and delivering on their promises. This is in fact the real meaning of overcharging. I have met owners that are on the other side of charging top dollar and not delivering on their promises. This is also overcharging. Telling a customer what they will get for this amount and then not giving it to a customer is stealing from the customer. Lying to a customer is stealing from the customer.
The market itself gets to set the standard. No one person has the monopoly to set pricing. Those that are below the top will always complain and try to use the excuse that the top companies are ripping off the consumer. However the truth of the matter is they have a fear that they cannot be successful asking for the price the company should be asking.
I have never had 1 person exclaim to me to use this person as they are really cheap and very good at what they do. The cheaper the price the more questions are raised by the consumer. How can they do it this cheaply? Hopefully they will be around in 10 years to service me again. Hence is the problem that the company is long gone or just cannot provide the right type of service for a long period of time.
Get excited you are worth more than you are asking. Get motivated and know you are worth more than you are charging. Get stimulated to change the way you think and enlightened when you can increase your company’s earnings. This in turn will drive more people to you that want to work for you and also drive the buyer to want to use you. People that are customers want to work with companies that are successful.
Sure any person can mention low priced companies that are successful. These companies also work in high volume sales that drive costs down. These company’s also have manufacturers that build or manufacture products to fit the price they are offering. To receive the low price the consumer must give up some things such as quality. With clothing it could be the color does not last as long as the higher priced piece of clothing. In other products it may be pot metal that is plated verses plated brass. The old adage when it is too good to be true it generally is. To get something you must give up something.
To get you and the service you provide plus quality of materials and professionalism will cost money. Will the value outweigh the dollars spent is the question. You have the answer to that question. Do you have the ability to convey ideas that the value supersedes the cost? When you do not possess this ability it is time to stop spreading falsehoods that the top companies are ripping their clients off.
I tip my hat to companies such as Nexstar ,PSI, QSC, Charlie Greer, Ellen Rohr, and Joe Crisara plus others I have not mentioned that are training and teaching companies how to convey ideas articulating a better choice. It is not a bad idea to possess the ability to show your difference and separate you from the competition and to be able to explain this to your customers is awesome.
Surprisingly most individuals and companies think they must face obstacles alone. The truth of the matter is very few people are strong enough to overcome destructive obstacles alone. The worst destructive force to a company is the inability to recognize outside help is available and there for them. Each of us collectively are stronger when we include others to help strengthen and bolster our beliefs.
It is not my job to tell you what to charge. It is my job to help you overcome obstacles that keep you from fulfilling your destiny. My job is to help you reach your potential and keep you reaching higher than you thought you could. My job is to open your eyes to a whole new possibility of reaching your goals and setting higher goals. My job is to help you increase your earning potential. Now what is stopping you from moving forward today?
About practicebetterbusinessAuthor of Outside the Business Box: All about Sales Build a better you and increase your earning potential
Posted on November 9, 2012, in construction services, electrical sales, How to sell HVAC, How to sell plumbing, HVAC sales, plumbing sales, Sellign electrical services, Selling HVAC, Slling Plumbing and tagged business, buying, expert sales training, how to sell air conditioning, how to sell HVAC, how to sell plumbing, how to sell plumbing service, plumbing business, plumbing profits, purchasing sales training, sales for plumbing sales tips for plumber, sales help for air conditioning, sales help for plumbers, sales help for plumbing technicians, sales help for service industry, sales help for shy people, sales tips for air conditioning, sales training, sales training for plumbers, selling, selling for plumbing, service industry sales training, what is selling. Bookmark the permalink. Leave a comment.