Do you do the Expected or Unexpected?


the sign
Do you do the Expected or Unexpected?

Frequently in the sales profession sales people tend to do the expected. So much talk about thinking outside the box that they are stuck inside boundaries that hold or bind their creative juices. They reach for the stars with blinders.

Ultimately sales people are seeking commitment and cooperation that lead customers to accept their proposals. Before commitment cooperation is essential. When the customer is not ready to cooperate they are unwilling, unable and not ready to move forward.

Instead of thinking linear thoughts think with crooked lines. The idea is not to get the customer to talk with you the idea is to gain cooperation. How can you create a new environment and change no how and nowhere to, do you have a few minutes.

Creativity works. What would entice your prospect to say hey who was that and I must meet with him or her. You could send your information via fed ex directed at the person you need. You could send chocolates or some other food. This has been done and is over used. You could send a card and again this has been done and has been a main stay ever since the post office was put to use.

Choose to be different. Send them something that fits into their office. This gift has your contact information on or in it. This something would be seen on a daily basis. You may want to put something significant on the item that will mean something to the person and or company.

Send the customer a brick. This block means something the start of a solid foundation. You must have belief in yourself before anyone else will believe in you. Those hard to reach and tough to commit customers will lighten up and want to work with you. They will know and understand that you have skin in the game. Do the unexpected to increase awareness that you are the person to work with and help. Become the go to person.

Practice Better Business

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About practicebetterbusiness

Author of Outside the Business Box: All about Sales Build a better you and increase your earning potential

Posted on July 29, 2013, in How to sell HVAC, How to sell plumbing, HVAC sales, plumbing sales, practicebetterbusiness.com, Selling HVAC, Selling Plumbing and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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